Blog

Gardens Galore!

By Verity Lethbridge

As April sees the return of National Gardening Week, we round up some of our amazing client’s stunning gardens to leave you inspired.

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Once upon a PR story

By Verity Lethbridge

Have you heard the news? The hard sell is dead, but storytelling content is very much alive.

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Top five reasons to attend the Master Innholders Conference 2017

By Georgia Ward

The Master Innholders 24th Annual General Managers’ Conference, taking place on 16-17 January 2017 at the newly opened Hilton London Bankside.

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5 top tips to help hoteliers drive bookings through social media

By Georgia Ward

Whether you’re a boutique hotel or a luxury hotel chain, social media still plays a big part in hotel marketing and engagement.

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peacock

Reputation Reputation Reputation

By Lesley Whyte

“It takes 20 years to build a reputation and minutes to lose it,” according to Smart Local’s Nick Rink at the Meetings Industry Association’s recent Business Briefing, which Custard’s Lesley and Alex attended last week.

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Good PR starts with Internal PR

By Natalie Blachford

It’s very easy to focus on what people are saying about you in the media, online or in the local community, but PR isn’t just about what everyone outside of your business thinks – it’s about what those within it think too.

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Don’t step on a bee!

By Alexandra Bertram

Thinking of new marketing activities to keep things fresh can be a challenge, especially if you don’t have a lot of time to spend researching themes and events and then plotting them into a 12-month plan.

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Custard’s top tips for winning awards

By Natalie Blachford

Winning awards may not be the first thing that comes to mind when thinking about how a communications agency could help your business, but it’s something that can have enormous PR value as well as being a big morale boost for staff. Here at Custard, we’re proud to say that we have a 100% success […]

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