With the monumental rise of visual content online, Instagram is taking TripAdvisor’s crown as the source of restaurant and hotel reviews.
This year sees me clock up 25 years in Public Relations and there have been some pretty major changes in the past quarter of a century.
Great product, check. Inspiring photography, check. Straightforward, factual and bland description of the product or offer with specifications and features stated in long monotone sentence without mention of reasons to buy or enquire… you can do better! You may not be Shakespeare, or the next poet who didn’t know it, but you CAN inspire […]
The competition is constantly increasing. Costs are getting higher. Threats to business never go away, but it’s not all doom and gloom. The rise of industry disrupting businesses, and viral hits highlights a pool of success that is bubbling up and making everyone take notice. But how do you create an instant success, attract those […]
One of the biggest events of the summer, the Edinburgh Fringe Festival has been delighting visitors for over 70 years, since its inception by an uninvited group of theatre groups performing at the Edinburgh International Festival which had recently been formed in the wake of the Second World War. Built on the ethos that “the […]
Last week, I had the pleasure of staying at Tylney Hall Hotel & Gardens in Hampshire – a stunning four-star Victorian mansion house hotel in the heart of the Hampshire countryside.
Every year a new digital technology phenomenon lands, promising to revolutionise the way we work but, regularly this isn’t the case. However, blockchain isn’t just another of those short-lived sensations.
Like a blooming romantic relationship, social selling, or the act of trying to make sales connections on social platforms, is all about getting people’s attentions and offering something unique.