Blog

Content, Content, Content

By Megan Trimble

On 6 March, Megan attended the first day of Marketing Week Live 18 at Olympia West, London, held in conjunction with Marketing Week and Econsultancy.

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Custard Interview: The Know

By Lesley Whyte

To mark International Women’s Day on Thursday, 8 March the female founders of The Know – Fiona Adams and Mané Ryatt – reveal how they used their experience working in the City to create a breakthrough service designed to give hoteliers unparalleled insight into guest experience.

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Custard’s award-winning top tips

By Lesley Whyte

‘Writing Killer Award Entries’ was the Meetings Industry Association’s (mia) first Business Breakfast for 2018. During the practical and insightful 90-minute workshop at Congress House, London, Lesley Whyte and Natalie Blachford from the mia’s marketing and PR agency, Custard Communications, provided expert guidance on how to successfully make awards part of your marketing strategy.

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The Rise of the Experience Economy

By Georgia Ward

On 7 February, Georgia attended the Hotel Marketing Association’s talk and panel discussion on ‘How Can Hotels Compete in the Experience Economy?’ at the Sheraton Grand London Park Lane.

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Planning a photo shoot

By Petra Clayton

Photography is important to Custard as it’s a visual vehicle for telling a story and reinforcing personality.  We work with Hospitality Media as they have years of experience in the industry and know just how to sell a room, a dish and a personality.  

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Getting to know Charlotte

By Petra Clayton

It’s the people and talent that make Custard a success.  We spend time getting to know our clients but now we want you to know more about each of our team members.

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Custard Interview: Ted Walker

By Lesley Whyte

Fresh back from their appearance and gold sponsor support of the 25th Hotel General Managers’ Conference, this month we catch up with CLEAN’s head of group marketing, Ted Walker.

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Getting to know Petra

By Mika Bishop

It’s the people and talent that make Custard a success.  We spend time getting to know our clients but now we want you to know more about each of our team members.

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