Blog

Custard Interview: Ted Walker

By Lesley Whyte

Fresh back from their appearance and gold sponsor support of the 25th Hotel General Managers’ Conference, this month we catch up with CLEAN’s head of group marketing, Ted Walker.

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Getting to know Petra

By Mika Bishop

It’s the people and talent that make Custard a success.  We spend time getting to know our clients but now we want you to know more about each of our team members.

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The Art of Event Measurement

By Charlotte Winterbourne

Experiences and events can be one of the most effective ways of generating engagement and promoting understanding of your brand, however the outcomes of this marketing channel may not always be tangible.

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‘Getting It Out There’ panel at the Independent Hotel Show

By Mika Bishop

The packed programme of seminars, talks and panel discussions at this year’s Independent Hotel Show once again shared creative thinking, dynamic approaches, the latest trends and industry issues.

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Meetings Industry Association

Custard Interview: Jane Longhurst

By Lesley Whyte

This month we caught up with Jane Longhurst, Chief Executive of the Meetings Industry Association (mia).

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Getting to know Katie

By Petra Clayton

It’s the people and talent that make Custard a success. We spend time getting to know our clients but now we want you to know more about each of our team members.

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Hoteliers battle against ‘fake’ online reviews

By Lesley Whyte

The British Hospitality Association (BHA) recently announced that ‘85% of British hotels and restaurants fall victim to malicious and fake online reviews’ and called for more to be done to provide greater transparency.

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2018 consumer trends from Custard Communications

By Mika Bishop

Our hospitality clients’ forecasts and predictions for 2018 UK travel, hospitality and meetings trends.

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