Insights

Highlight of Industry Events

By Georgia Ward

At Custard, we understand the importance of developing ourselves, learning from leading experts and networking with industry professionals.

Read More

Stand out from the crowd

Getting the attention your brand deserves

By Beth Barrett

Studies show that the average person is exposed to up to 10,000 brand messages a day. Microsoft claim the average person now has an eight second attention span. That’s not even long enough to read this blog!

Read More

Is Instagram the new king of reviews?

By Georgia Ward

With the monumental rise of visual content online, Instagram is taking TripAdvisor’s crown as the source of restaurant and hotel reviews.

Read More

25 years in PR

By Katie Stephens

This year sees me clock up 25 years in Public Relations and there have been some pretty major changes in the past quarter of a century.

Read More

Marketing like a pro: Copywriting

By Megan Trimble

Great product, check. Inspiring photography, check. Straightforward, factual and bland description of the product or offer with specifications and features stated in long monotone sentence without mention of reasons to buy or enquire… you can do better!   You may not be Shakespeare, or the next poet who didn’t know it, but you CAN inspire […]

Read More

Be bold, be daring

By Megan Trimble

The competition is constantly increasing. Costs are getting higher. Threats to business never go away, but it’s not all doom and gloom. The rise of industry disrupting businesses, and viral hits highlights a pool of success that is bubbling up and making everyone take notice. But how do you create an instant success, attract those […]

Read More

Five Tips for the Edinburgh Fringe Festival

By Megan Trimble

One of the biggest events of the summer, the Edinburgh Fringe Festival has been delighting visitors for over 70 years, since its inception by an uninvited group of theatre groups performing at the Edinburgh International Festival which had recently been formed in the wake of the Second World War. Built on the ethos that “the […]

Read More

The suite life at Tylney Hall Hotel & Gardens

By Natalie Blachford

Last week, I had the pleasure of staying at Tylney Hall Hotel & Gardens in Hampshire – a stunning four-star Victorian mansion house hotel in the heart of the Hampshire countryside.

Read More