Insights

The Rise of Milestone Birthdays

By Katie Stephens

Whether you are famous or not, milestone birthdays are a great excuse for a big celebration with family and friends.

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The power of marketing partnerships

By Beth Barrett

In such a crowded market every organisation in the hospitality industry is looking for a strategy to get an edge on the competition.

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Invest and learn to survive

By Megan Trimble

Uncertainty is all around. Brexit, recruitment crises, rate increases, and an all-around belt-tightening ahead of the choppy waters are being felt strongly throughout the hospitality industry.

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Highlight of Industry Events

By Georgia Ward

At Custard, we understand the importance of developing ourselves, learning from leading experts and networking with industry professionals.

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Stand out from the crowd

Getting the attention your brand deserves

By Beth Barrett

Studies show that the average person is exposed to up to 10,000 brand messages a day. Microsoft claim the average person now has an eight second attention span. That’s not even long enough to read this blog!

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Is Instagram the new king of reviews?

By Georgia Ward

With the monumental rise of visual content online, Instagram is taking TripAdvisor’s crown as the source of restaurant and hotel reviews.

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25 years in PR

By Katie Stephens

This year sees me clock up 25 years in Public Relations and there have been some pretty major changes in the past quarter of a century.

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Marketing like a pro: Copywriting

By Megan Trimble

Great product, check. Inspiring photography, check. Straightforward, factual and bland description of the product or offer with specifications and features stated in long monotone sentence without mention of reasons to buy or enquire… you can do better!   You may not be Shakespeare, or the next poet who didn’t know it, but you CAN inspire […]

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