Insights

How to sell your destination – creating PR hooks that will bring guests to your hotel

By Mika Bishop

Your hotel’s location can be just as much of a selling point as the hotel itself – capitalising on what’s around can provide fantastic hooks for editorial and getting journalists interested in what you have to offer.

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Best Parties Ever: the Christmas experts

By Megan Trimble

Best Parties Ever has revealed telling research from over 1,600 respondents which unveils the motivations and requirements of corporate Christmas celebrations ahead of the party season.

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What does 2019 hold for event production?

By Megan Trimble

Will Brexit’s arrival in March have any impact on the event production industry? What trends will we see across venues, which event type will be popular and what kind of tech will we be plugging into?

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Tapenade shares wedding predictions and trends for 2019

By Megan Trimble

For those celebrating a festive engagement, trends and predictions for the coming year will be a welcome part of the exciting plans taking form. Multi-award-winning specialist caterer Tapenade shares thoughts for creating the ideal wedding in 2019.

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The Rise of Milestone Birthdays

By Katie Stephens

Whether you are famous or not, milestone birthdays are a great excuse for a big celebration with family and friends.

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The power of marketing partnerships

By Beth Barrett

In such a crowded market every organisation in the hospitality industry is looking for a strategy to get an edge on the competition.

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Invest and learn to survive

By Megan Trimble

Uncertainty is all around. Brexit, recruitment crises, rate increases, and an all-around belt-tightening ahead of the choppy waters are being felt strongly throughout the hospitality industry.

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Highlight of Industry Events

By Georgia Ward

At Custard, we understand the importance of developing ourselves, learning from leading experts and networking with industry professionals.

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