Insights

Marketing Like A Pro: Knowing your customer

By Georgia Ward

This may seem like marketing 101, but truly knowing your customer is an art in itself.

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Blockchain: What is it, and why can’t you ignore it?

By Georgia Ward

The hospitality industry may not yet have seen the implications of blockchain or know how the technology could bring benefits to businesses, but it’s a hot topic that can’t be ignored.

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Social Savvy

By Georgia Ward

Social media influencers: Whether you love them or hate them, they’re here to stay; so what’s the best way to work with them to ensure a positive impact on your hotel?

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Ones to Watch

By Georgia Ward

We explore the growing markets that are keeping hotels on their toes to find out why they are on an upward trajectory.

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Experience, excite, engage

By Natalie Blachford

Think experiential is just a buzzword for big brands that isn’t impacting on hotel marketing? Think again.

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How to bring in international bookings

By Caroline Donaldson-Sinclair

International tourism can be an incredibly lucrative market for Britain’s hospitality industry, with inbound tourism at an all-time high – Custard’s Caroline Donaldson-Sinclair explains how your hotel can get a slice of the pie.

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How to sell your destination – creating PR hooks that will bring guests to your hotel

By Mika Bishop

Your hotel’s location can be just as much of a selling point as the hotel itself – capitalising on what’s around can provide fantastic hooks for editorial and getting journalists interested in what you have to offer.

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Best Parties Ever: the Christmas experts

By Megan Trimble

Best Parties Ever has revealed telling research from over 1,600 respondents which unveils the motivations and requirements of corporate Christmas celebrations ahead of the party season.

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