Insights

The balancing act: keeping up with techy trends while preserving personalisation

By Anna Wolfram

Redefine the power of marketing through the eyes of your customer, your brand and your marketing team.

Read More

The secret art of raising restaurant profits

By Georgia Ward

You pick up a menu, have a scan of the available dishes, narrow these down to a couple that take your fancy, and place your order. But are you really in control of what you have chosen?

Read More

Marketing Like A Pro: Knowing your customer

By Georgia Ward

This may seem like marketing 101, but truly knowing your customer is an art in itself.

Read More

Blockchain: What is it, and why can’t you ignore it?

By Georgia Ward

The hospitality industry may not yet have seen the implications of blockchain or know how the technology could bring benefits to businesses, but it’s a hot topic that can’t be ignored.

Read More

Social Savvy

By Georgia Ward

Social media influencers: Whether you love them or hate them, they’re here to stay; so what’s the best way to work with them to ensure a positive impact on your hotel?

Read More

Ones to Watch

By Georgia Ward

We explore the growing markets that are keeping hotels on their toes to find out why they are on an upward trajectory.

Read More

Experience, excite, engage

By Natalie Blachford

Think experiential is just a buzzword for big brands that isn’t impacting on hotel marketing? Think again.

Read More

How to bring in international bookings

By Caroline Donaldson-Sinclair

International tourism can be an incredibly lucrative market for Britain’s hospitality industry, with inbound tourism at an all-time high – Custard’s Caroline Donaldson-Sinclair explains how your hotel can get a slice of the pie.

Read More