Come and say hi at the Independent Hotel Show Custard is gearing up to provide hoteliers with a one-stop-shop of all the support and advice they could need at this year’s Independent Hotel Show. As well as supporting the two-day trade show with PR in the lead up to and during the event, Custard will be exhibiting there on Tuesday 18 and Wednesday 19 October at Olympia London. Any hoteliers looking for support in engaging with customers, increasing brand awareness, driving footfall and boosting business can visit us on stand 235 for a no-strings chat with our team of PR and marketing specialists. Visit Custard’s stand, which can be found next to the press suite, and you can also find out more about the work of our client, the Master Innholders, who will be on neighbouring stand 234a. The hotel industry body is striving to raise standards in the industry as well as offering support and professional development opportunities to hotel professionals. Custard’s managing director Petra Clayton said: “Custard is a long-standing supporter of the Independent Hotel Show having worked on the show’s PR since its inception. This year we are giving hoteliers a place to visit for support, advice and networking with those at the heart of the hospitality industry. We want hoteliers to come to us with a challenge – whether it’s building relationships with customers or devising an innovative approach to marketing, come along to our stand and put our creative minds to the test.” The Independent Hotel Show is the UK’s leading forum bringing together the luxury, boutique and independent hotel sector. A must-attend event for independent hoteliers and industry professionals, the show presents a diverse collection of the UK’s most innovative suppliers together with expert insight from the seminar programme. To find out more about how we can support hospitality businesses with PR and marketing that actually works, call 01483 740747 and ask for Petra.